Over the last 10 months, we have demonstrated that for the vast majority of people borrowing has become a way of life to the point that personal debt levels are at the highest they have ever been. The “safety net” of ever increasing equity in the value of homes added to the greed of over [...]
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If you have been reading parts of this challenge, you may have noticed that I keep using the phrase, people BUY on emotion and JUSTIFY with logic. This is a known fact in sales and salespeople tend to steer the conversation around to match those emotions. I’ve seen it first hand myself when I was [...]
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