Note from Diane: In today’s fast-moving business world it is no longer the case that BIG business will win against a SMALL business, the bigger danger to your business survival is the FAST will eat the SLOW.
According to the brilliant Gary Ryan Blair “speed is an indispensable ingredient of competitiveness, which helps you to enjoy market dominance, massive credibility, and customer loyalty.”
Although you will never please all the people, all the time (that is impossible) the vast majority of people today lead busy lives and they have relatively less spare time now than ever before.
You can use this to your competitive advantage because if you do not move fast in today’s world you can quickly become history.
Feature Article: In Today’s Business World Speed Counts
People today like speed. The popularity of Fast Food, the convenience of out-of-town supermarkets and retail parks with everything you need for the house and home all under one roof, the chip and pin at the checkout, the “do it yourself” online banking transactions and the list goes on and on … ignore it at your peril as a business owner today speed counts!
You need to be equipped differently today for coping with the customer driven economy and their needs for speedy, easy solutions to their problems
- Continuous Innovation
- Ongoing Learning & Development
If you have been in business long enough you might remember the days when it was “slow and steady wins the race” or “word of mouth” being the best way to build your business to create a steady stream of highly targeted leads.
In the business world today you are faced with a constantly shifting array of customers looking for the best deal, fierce competition for their attention and the inability to really “see” further than your next few months in business.
Your main aim is to:-
- Achieve a commanding enough position to dictate the changing rules of the game. or
- Develop an ability to react immediately to those who do.
Either way you must start moving FAST to stay alive!
If Your Customers Have Experienced Quality & Speed Somewhere Else Their Tolerance To Mediocrity Is Low
If you are anything like me you will have tried an Ebay business by now, but until recently shipping large bulky items was a potential problem.
Courier services then spotted a golden opportunity to deliver Fast & Next Day on anything, large or small so you can see a green “Fast & Free” delivery option next to some items on Ebay.
Because it makes it 10 x more attractive to potential buyers … it is delivering them exactly what they want; the item, fast and free direct to the door.
Speed is the new factor that helps you enjoy market dominance, earn you massive credibility and increases customer loyalty.
This is not rushing things and losing sight of quality, this is all about speed of decision-making, speed of execution and speed of customer service.
Compelling Reasons Why You Should Use Speed As Your Competitive Advantage
Slow Costs More. Every minute that you take out of a process or activity, such as closing a sale, manufacturing a product, or responding to a customer needs saves you time, and makes you more money.
Speed Is Attractive. Everyone today is short on time. We all dislike delays, out-of-stocks, queues, waiting on hold to speak to someone, however we love finding what we want and getting it fast! We will always pay for speed.
Speed Is Impossible To Ignore.Speed brings with it a reputation of confidence, clarity of purpose and execution. When you become the well-known one for doing things well and fast people and opportunities will seek you out.
Speed Trumps Size! In today’s fast paced world big brands are finding it harder than ever before to retain customer loyalty. The old rules no longer apply. It is no longer the big that eats the small, it is the fast eat the slow. It is THE ONE competitive advantage that the big competition cannot duplicate easily and it is exactly the reason that some small businesses are thriving on Facebook when the “big companies” are wondering what happened.
Speed Empowers Action And Change. Whatever result you want it will require a change from what you now have. By definition a change has to take place first for you to get from your present status to the result you seek. The faster you take the necessary action the faster the change will happen.
Outthink And Outhustle Or Lose Out
To be able to think fast, you need to understand the primary drivers of change. The fast-moving companies in the world have an amazing ability to anticipate. Anticipation means being aware of something in advance and regard it as possible.
Most people do not respond well to the word CHANGE, let alone Fast and Rapid Change.
I like the saying ..
If you are depressed you are focusing on the past, if you are apprehensive you are focusing on the future and if you are at ease you are focusing on the now.
Being able to see what is likely to happen in the next few years is enough to give you an edge over your competition. In fact the company or individual that doe snot embrace the importance of speed will get hammered.
The only effective response to a rapidly changing customer driven economy is to develop the capacity to respond at high-speed.
To do this most effectively you will need to embrace Social Media in your business as fast as possible.
That way you are building a gateway to long-term prosperity and serve as an example of making speed count!
To your passive income march success!
Why@dianecossie? ↑ Diane Cossie is the internet marketing director of Contemporary Log Living Ltd, ace creative online marketer, WordPress ninja, business strategist, motivator and creator of the Project Lifestyle Club.
She has a passion for sharing tips on health, wealth & wisdom for business owners and entrepreneurs who are hell-bent on designing and fulfilling their own “Project Lifestyle” business.