There is a famous fable called The Grasshopper and The Ant which I always think of at this time of year as the sun beams down and the holiday season starts in earnest.
In the story the Grasshopper is hopping about chirping and singing to its heart’s content when a heavily laden Ant walked by. The Grasshopper chirps to the Ant “Where are you going with that heavy thing?”
The Ant does not stop; he just replies “To the Ant Hill, this is my third one today” The Grasshopper asks the Ant “Why not come sing with me instead?”
The Ant replies “I am helping to store food for the winter; I think you should think about doing the same.”
The Grasshopper looks puzzled and shouts “We have plenty of food now, winter is months away.”
The story ends of course with the Ant passing the dying Grasshopper later in the year knowing that it is best to prepare for the days of necessity ahead.
The story came into my head when I read an email today about a GREAT viewpoint of the current worldwide financial crisis and what society is going to have to face up to in the coming months and years of recovery.
Over the previous few decades when there has been a bad financial downturn where people’s jobs were at risk they still had a little nest egg in their homes. Maybe 10% to 20% equity, so they would sell it off and either rent or downsize their home to a smaller home and maybe relocate to a new job in a new area.
This time around homes, on average have also lost value and the lending criteria has tightened leaving no room to borrow your way out again, as a result it has left many people between a rock and a hard place.
At the same time as this never before in history sequence of events comes a never before seen in history opportunity for a person to learn a new skill, start a business and have a worldwide audience for that business, all in the span of one week.
As more and more people turn to the World Wide Web as a solution to their problem (earning extra income) the opportunity exists now for people to position themselves as the future experts that will benefit tremendously on the greatest transfer of wealth in history.
You can either choose to be one of the Ants that is putting ALL the work in now by learning how to market online, build their own brand and skill sets or you can just carry on ignoring the bigger picture and face the next few years maybe more scraping by for a living.
At some point, whether it is now or in the near future “the computer WILL say no” to the incessant cycle of borrowing your way out of a problem, whether it is at a personal level, a business level or a country level.
The next era of wealth creation should you choose to be a part of it is online and if you want the best in online education and wealth creation in one business, I highly recommend you look at this in great detail.
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