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Having spent years executing all of the standard “advice” about building a traditional business offline, yellow pages, local newspaper adverts, radio and magazines etc if someone had approached me back then with words like Twitter, Facebook and Google Adwords I would have politely said, “Thanks, but no thanks.”
Well, thankfully I am now far more open minded to the world of online marketing and suddenly the phrase “if I only knew then what I know now” rings very loudly in my ears.
Whether you believe people really do make a full time incomes online working from home is irrelevant. The real power that drives businesses into a whole new dimension is the power of marketing and leverage. Business owners offline are very aware these days of the influence an online presence can bring to their bottom line but very few know anything at all about it.
The worrying trend is that these business owners are “being targeted” by large companies throwing together bundles of “clicks to your website” or “getting your company ranked on page one of Google – for – well usually your company’s name which is easy to do” and all sorts of “SEO (Search Engine Optimisation” packages that have no real business building value unless you understand the science behind internet marketing.
So over the coming years, many innocent offline business owners will fall victim to what amounts to their own lack of understanding about how to drive traffic on the internet and many more will think that the new economy “does not work” when in fact they have just been duped by companies “trying to make a fast buck” out of their lack of understanding.
The transition to using the internet to build your business is still relatively new, the UK (where I am based) only rolled out broadband in 2006.
If you think the internet is saturated and full of hype, challenge yourself to take a clip board and pen down to the busiest shopping mall in your home town and ask every person you meet the question “Do you know how to market online?”
I guarantee the number of people who respond with a “yes” with not fill many lines on your notepad (if any), but you will become open to seeing that opportunity is indeed everywhere for those that can see that the current economy is failing in every way offline, yet the online economy is growing day by day, month by month and is by far the best opportunity to create wealth in the next decade.
My primary business offers an incredibly affordable monthly education online into how to build your brand online, maximise your exposure, train you to become an expert marketer and explode your mind and bank account with all kinds of income streams you never knew existed.
Imagine being able to walk into any offline business and be “the” “go-to” guy or gal for “Google Adwords, Social Media, Article Marketing and more .. now that packs a huge back end profit for life.
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